Services
Every kind of content writing, and somebody to own it
261 services in ten groups. You will not need most of them. Working out which few you do need is itself the first piece of work.
Start with the problem, not the service
Most people arrive with a symptom rather than a shopping list. Pick the one that sounds most like your week.
The ten groups
Every service in the catalogue sits under one of these.
Content Strategy
Decide what to publish, and what to stop publishing.
Content audit · Content strategy plan · Content calendar · Content gap analysis…
All 30 servicesWebsite Content
The pages that do the selling while you are asleep.
Home page copy · Service pages · Landing pages · Page rewrites…
All 35 servicesSEO Content
Be findable by people who are ready to spend.
Keyword and topic research · SEO content strategy · Pillar pages · Content refreshes…
All 28 servicesArticles and Blogging
Fewer pieces. Ones worth reading.
Blog posts · How-to guides · Thought leadership · Executive ghostwriting…
All 22 servicesCopywriting and Campaigns
Words whose only job is to get a decision.
Conversion copy · Advertising copy · Email newsletters · Lead nurture sequences…
All 30 servicesBrand Voice and Messaging
Say the same thing everywhere, and mean it.
Value proposition · Messaging framework · Brand voice guidelines · Positioning statement…
All 15 servicesEditing and Proofreading
You have the words. They are not ready.
Copyediting · Proofreading · Plain-language editing · Structural editing…
All 17 servicesSales and Proof Content
The material that closes, and the evidence behind it.
Case studies · Proposal copy · White papers · Pitch deck copy…
All 25 servicesVideo, Audio and Repurposing
One recording, a dozen useful things.
Video scripts · Content repurposing · Transcripts · Show notes…
All 27 servicesContent Operations
Somebody has to own it. That is the whole idea.
Content production management · CMS content entry · Contractor coordination · Monthly reporting…
All 32 servicesWords first. Then whatever the words need.
I know the words. I also know who to call when the words need a designer, a developer, a photographer, an animator, an editor or a producer — people I have worked with for years, briefed and managed by me.
So I am not a design studio, a video house or a development shop, and I will not pretend otherwise. I am one accountable person who works out what your business needs to say, writes it or has it written, and brings in the specialist when a job needs more than words. You deal with one person and get one invoice.
- A fixed price agreed before anything starts
- Prices published, so you can rule me out in a minute
- Every engagement ends with something you keep
- No retainer you cannot leave
- No ranking guarantees, because nobody can make them