Content Strategy Consulting

What I do in content strategy

Every engagement in this group starts with looking, not writing. I read what you have already published, look at what your competitors are winning with, and find out what your buyers actually ask before they spend. Then I write the decisions down. What follows is the specific work.

Audit and research

A content audit is the usual first step: every page and post you have, scored on what it is doing for you, with a prioritised list of what to fix, merge or delete. A content inventory is the plain list that the audit is built on, useful on its own before a redesign. A content performance audit is the narrower version, looking only at what each page earns. If the question is what is missing rather than what is there, a gap analysis lists the buyer questions nothing on your site answers, and a competitor content analysis shows where a rival has left the door open. Audience research, buyer question research and customer journey mapping feed all of these: they replace assumptions about your customers with the order in which customers actually ask things.

Planning

The content strategy plan is the whole thing written down: audience, topics, channels, cadence and measures, in a document short enough to be read and kept. An editorial strategy is the part of it that says what you stand for in print and the themes you keep returning to. The content calendar turns the plan into dates, and a publishing schedule sets the cadence against the hours your team really has. Channel strategy decides where to publish and, more usefully, which channels to stop feeding. Topic strategy ranks the subjects you can own by how close they sit to a sale; content prioritisation puts the work in order when you cannot do all of it; and a content funnel plan states what each piece is for: getting found, getting understood, or getting bought.

Standards and governance

A style guide and editorial guidelines stop five people writing in five voices and settle who decides what gets published. Content standards define "good enough to publish" in a way that survives a busy week. Content governance is the same idea for a larger team: ownership, review cycles and accountability on one page. An approval workflow makes sure no draft sits on one person's desk forever, and a content lifecycle plan says when each piece gets reviewed, refreshed, merged or deleted. These are small documents. Their value is that they end arguments.

Measurement

Content KPIs are the three or four numbers that mean something for your business, chosen before the work starts so nobody can move the goalposts later. Content reporting is the monthly page that states them in plain language. A content ROI analysis puts the cost and the return side by side, honestly. The quarterly content review is a scheduled course correction so a bad plan cannot run for a year.

Cleaning up

Older sites carry weight. Content pruning removes or merges the pages dragging the rest down. A refresh plan says which existing pages to update first and exactly what to change. Consolidation turns six overlapping pages into one that can finally rank. A migration plan lists what moves, what dies and what redirects when the site changes, so nothing valuable is lost in a redesign.

How it is delivered

Fixed price, agreed in writing before anything starts. Most strategy work is a one-off project of two to six weeks, and the pricing page shows the published bands for an audit and a 90-day plan. You get a document you own, a walkthrough call, and a plan your own people can run. If you would rather I ran it, that is content operations, and it is priced separately.

What I do not sell here