Is blogging still worth it when AI answers everything?
Yes, but not the kind of blogging most businesses do. Broad explainer posts are finished. Narrow posts that answer one specific buying question are worth more than they were two years ago.
The vault
Everything I know, free
No email address required, no download forms. If reading this means you never need to hire me, that is a fine outcome.
How do you tell if your content is actually working?
Stop looking at traffic. Traffic is falling across the entire web for reasons that have nothing to do with your writing, and the four numbers that still mean something are inquiries, inquiry quality, branded search, and what buyers tell you when you ask them.
What does content marketing actually cost?
Between about $2,000 and $15,000 USD a month for most small and mid-sized businesses, and $10,000 to $200,000 USD for a fixed-scope project. The range is that wide because you are buying four different things and most sellers will not tell you which one you are getting.